{"title":"Products","description":"\u003cp\u003eBrowse our full lineup of premium men's grooming products — beard shampoos, oils, balms, butters. Excludes grooming kits.\u003c\/p\u003e","products":[{"product_id":"asset-pack-6104940546-example-product-1","title":"Premium Beard Oil (Tobacco Vanilla)","description":"\u003cp\u003eNourish. Command. Dominate.\u003c\/p\u003e\n\u003cp\u003eOur lightweight, fast-absorbing oil penetrates deeply to hydrate the skin beneath your beard — eliminating dryness, flaking, and irritation.\u003c\/p\u003e\n\u003cp\u003eFormulated with Grapeseed, Jojoba, Argan, and Aloe-infused oils, it delivers shine without heaviness.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003cbr\u003e• Reduces beard itch\u003cbr\u003e• Promotes healthier growth appearance\u003cbr\u003e• Softens coarse texture\u003cbr\u003e• Adds subtle, masculine scent trail\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTobacco Vanilla\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e– Warm tobacco leaf layered with smooth vanilla and subtle spice.\u003c\/p\u003e","brand":"Players Choice Elite","offers":[{"title":"Default Title","offer_id":51718075318593,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/0412\/2433\/files\/tobaco_vanilla_beard_oil.png?v=1778862995"},{"product_id":"asset-pack-6104940546-example-product-2","title":"Premium Beard Butter (Tobacco Vanilla)","description":"\u003cp\u003eDeep Conditioning. Maximum Softness.\u003c\/p\u003e\n\u003cp\u003eOur Beard Butter is the intensive treatment of the series. Rich, creamy texture designed to deeply condition and repair dry, brittle beard hair.\u003c\/p\u003e\n\u003cp\u003ePerfect for nighttime hydration or long-beard maintenance.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003cbr\u003e• Deep moisture treatment\u003cbr\u003e• Enhances beard fullness appearance\u003cbr\u003e• Softens thick, coarse hair\u003cbr\u003e• No greasy residue\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTobacco Vanilla\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e– Warm tobacco leaf layered with smooth vanilla and subtle spice.\u003c\/p\u003e","brand":"Players Choice Elite","offers":[{"title":"Default Title","offer_id":51718075744577,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/0412\/2433\/files\/tobacco_vanilla_beard_butter.jpg?v=1778862575"},{"product_id":"asset-pack-6104940546-example-product-3","title":"Premium Boar Bristle Brush + Wood Comb","description":"\u003cp\u003e\u003cb\u003eBoar Bristle Brush + Wood Comb\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003ePrecision tools for serious grooming.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted with dense boar bristles and a black wooden handle, our brush not only styles but also stimulates oil production and removes impurities, ensuring a healthy, vibrant beard.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e• Distributes oils evenly\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e• Trains beard growth direction\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e• Reduces breakage\u003cbr\u003e• Enhances shine \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e• Anti-Static \u0026amp; Smooth Glide\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Players Choice Elite","offers":[{"title":"Default Title","offer_id":51718075908417,"sku":null,"price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/0412\/2433\/files\/brush_set.png?v=1778878792"},{"product_id":"beard-balm","title":"Premium Beard Balm (Smoked Oud)","description":"\u003cp\u003eControl. Structure. Define.\u003c\/p\u003e\n\u003cp\u003eThe Beard Balm offers medium hold with conditioning benefits. Designed to tame flyaways while adding light styling control for a polished look.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003cbr\u003e• Medium hold\u003cbr\u003e• Locks in moisture\u003cbr\u003e• Shapes and defines\u003cbr\u003e• Professional finish\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSmoked Oud\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e– Deep oud wood, smoky undertones, refined masculine finish.\u003c\/p\u003e","brand":"Players Choice Elite","offers":[{"title":"Default Title","offer_id":51718270648641,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/0412\/2433\/files\/smoked_oud_beard_balm.png?v=1778863292"},{"product_id":"beard-oil-smoked-oud","title":"Premium Beard Oil (Smoked Oud)","description":"\u003cp\u003eNourish. Command. Dominate.\u003c\/p\u003e\n\u003cp\u003eOur lightweight, fast-absorbing oil penetrates deeply to hydrate the skin beneath your beard — eliminating dryness, flaking, and irritation.\u003c\/p\u003e\n\u003cp\u003eFormulated with Grapeseed, Jojoba, Argan, and Aloe-infused oils, it delivers shine without heaviness.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003cbr\u003e• Reduces beard itch\u003cbr\u003e• Promotes healthier growth appearance\u003cbr\u003e• Softens coarse texture\u003cbr\u003e• Adds subtle, masculine scent trail\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSmoked Oud\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e– Deep oud wood, smoky undertones, refined masculine finish.\u003cbr\u003e\u003c\/p\u003e","brand":"Players Choice Elite","offers":[{"title":"Default Title","offer_id":51718417383745,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/0412\/2433\/files\/smoked_oud_beard_oil.png?v=1778863142"},{"product_id":"beard-butter-smoked-oud","title":"Premium Beard Butter (Smoked Oud)","description":"\u003cp\u003eDeep Conditioning. Maximum Softness.\u003c\/p\u003e\n\u003cp\u003eOur Beard Butter is the intensive treatment of the series. Rich, creamy texture designed to deeply condition and repair dry, brittle beard hair.\u003c\/p\u003e\n\u003cp\u003ePerfect for nighttime hydration or long-beard maintenance.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003cbr\u003e• Deep moisture treatment\u003cbr\u003e• Enhances beard fullness appearance\u003cbr\u003e• Softens thick, coarse hair\u003cbr\u003e• No greasy residue\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSmoked Oud\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e– Deep oud wood, smoky undertones, refined masculine finish.\u003c\/p\u003e","brand":"Players Choice Elite","offers":[{"title":"Default Title","offer_id":51718418530625,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/0412\/2433\/files\/smoked_oud_beard_butter.jpg?v=1778863414"},{"product_id":"beard-balm-tobacco-vanilla","title":"Premium Beard Balm (Tobacco Vanilla)","description":"\u003cp\u003eControl. Structure. Define.\u003c\/p\u003e\n\u003cp\u003eThe Beard Balm offers medium hold with conditioning benefits. Designed to tame flyaways while adding light styling control for a polished look.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003cbr\u003e• Medium hold\u003cbr\u003e• Locks in moisture\u003cbr\u003e• Shapes and defines\u003cbr\u003e• Professional finish\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTobacco Vanilla\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e– Warm tobacco leaf layered with smooth vanilla and subtle spice.\u003c\/p\u003e","brand":"Players Choice Elite","offers":[{"title":"Default Title","offer_id":51718420562241,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/0412\/2433\/files\/tobacco_vanilla_beard_balm.png?v=1778862402"},{"product_id":"premium-beard-shampoo","title":"Premium Beard Shampoo (Tobacco Vanilla)","description":"\u003cp\u003eRefine. Cleanse. Elevate.\u003c\/p\u003e\n\u003cp\u003eThe Players’ Choice Elite Beard Shampoo is engineered to cleanse without stripping natural oils. Designed for the distinguished man who values presence, this formula removes buildup while maintaining moisture balance in both beard and skin.\u003c\/p\u003e\n\u003cp\u003eInfused with conditioning botanicals and premium fragrance notes, it prepares your beard for deeper hydration and style.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhy It’s Elite:\u003c\/b\u003e\u003cbr\u003e• Sulfate-conscious cleansing\u003cbr\u003e• Softens coarse hair\u003cbr\u003e• Hydrates skin beneath the beard\u003cbr\u003e• Luxury fragrance experience\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTobacco Vanilla\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e– Warm tobacco leaf layered with smooth vanilla and subtle spice.\u003c\/p\u003e","brand":"Players Choice Elite","offers":[{"title":"Default Title","offer_id":51718447563073,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/0412\/2433\/files\/tobacco_vanilla_beard_shampoo.png?v=1778862303"},{"product_id":"premium-beard-shampoo-smoked-oud","title":"Premium Beard Shampoo (Smoked Oud)","description":"\u003cp\u003eRefine. Cleanse. Elevate.\u003c\/p\u003e\n\u003cp\u003eThe Players’ Choice Elite Beard Shampoo is engineered to cleanse without stripping natural oils. Designed for the distinguished man who values presence, this formula removes buildup while maintaining moisture balance in both beard and skin.\u003c\/p\u003e\n\u003cp\u003eInfused with conditioning botanicals and premium fragrance notes, it prepares your beard for deeper hydration and style.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhy It’s Elite:\u003c\/b\u003e\u003cbr\u003e• Sulfate-conscious cleansing\u003cbr\u003e• Softens coarse hair\u003cbr\u003e• Hydrates skin beneath the beard\u003cbr\u003e• Luxury fragrance experience\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSmoked Oud\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e– Deep oud wood, smoky undertones, refined masculine finish.\u003c\/p\u003e","brand":"Players Choice Elite","offers":[{"title":"Default Title","offer_id":51718449725761,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/0412\/2433\/files\/smoked_oud_beard_shampoo.png?v=1778860338"}],"url":"https:\/\/playerschoiceelite.com\/collections\/all-products.oembed","provider":"Players Choice Elite","version":"1.0","type":"link"}